GUCCI VS PUCCI: The Italian War Is On

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Whenever any friend of mine tells me off because I don’t happen to know a certain song, haven’t seen a certain movie or never heard of certain book, I throw at their faces the following sentence: “Oh, really? Well, you wouldn’t be able to tell the difference between Gucci and Pucci!”

My sister’s answer to this statement was by far the most reasonable: “Gucci is written with ‘g’ and Pucci with ‘p’” The funny thing is that it takes just a letter, it only takes one letter to go from a luxury brand to haute couture. Another fun fact: they’re both Italian.

Gucci’s whole name is “House of Gucci”, and its creative director is Frida Giannini. Even though Gucci is VERY recognized in the fashion world, it is not couture; it’s a luxury brand like, for example, Louis Vuitton. Pucci is the abbreviation for Emilio Pucci, and it is qualified as haute couture (even though here I’ll show their prêt-à-porter); its chief designer is Peter Dundas.

So, those where two dissimilarities between Pucci and Gucci (the letter and the classification), but hey! What about the style? That’s the real thing, because its what makes you tell a Gucci from a Pucci just by sight. In order to define the approaches of Pucci & Gucci I’ll compare eight looks (four each) from their collections of Fall-Winter 2012-2013. For all the comparisons, I took two looks that, even when using the same elements, were also defending their signature. 

Are you ready? Go!

1) Skirt & Chemise

Similarities: The skirts belong to the same style. The chemises have transparencies and turtlenecks. The two mannequins are covered in black.

Differences: The Gucci skirt is made in velvet and has got some kind of belt made of the same textile, while the Pucci one is made of leather and has an aperture on the left side. The Gucci chemise has puffed sleeves and the transparencies are covered with lace, while the sleeves of the Pucci one stick to the arms and the transparencies on the chemise are very clean, small and simple.

2) Slacks & Chemise

Similarities: Vaporous fabric for the chemise.  

Differences: Where do we start? The Gucci slacks go all the way to the floor, are super loose and start on the hips, while the Pucci ones start on the waist, have no drawings on them and finish around 15 cm before they get to the ankles. The Gucci chemise has velvet details, puffed sleeves and ties, while the Pucci one appears to be completely plane. I love the sweater on the Pucci look, btw.

3) Cocktail Dress

Similarities: The length of the skirt. Vaporous fabrics. Adjusted at the waist. Black.

Differences: The Gucci dress’s got a V cleavage covered in frills, lace and puffed sleeves. The Pucci dress’s got a halter cleavage and a v-neck combined, an aperture in the vertical middle of the skirt and sleeves that work as a second skin. It is also very plain and the details are on the seams, which give the illusion of geometry.

4) Night Gown

Similarities: Diamond cleavage. Round neck to hold it together. Black.

Differences: The Gucci dress is completely made of vaporous fabric, with feather details. The Pucci dress possesses a sold fabric and is open right in the vertical middle of the skirt.

So, what do you think? Pretty easy, huh? Gucci is more romantic while Pucci is super sophisticated. I personally prefer Pucci because it’s simpler and you know what they say: “less is more”. Nevertheless, Gucci’s pieces are also a work of art, just a little more nostalgic. It all depends on your style, which would prevail in your closet?

I hope you enjoyed spotting the differences as much as I did, have a wonderful day! And what will you say the next time someone calls you ignorant about something? Exactly: “You wouldn’t be able to tell the difference between Gucci and Pucci!”

Shine all over and dream on, crazy diamonds!

Write to you later!

A.C.

P. S. All the photos were taken from Vogue.fr. Here’s the link for the Pucci diaporama:
http://www.vogue.fr/defiles/automne-hiver-2012-2013-milan-emilio-pucci-1/6160/diaporama/defile-1520/8838/pag, and this one is for Gucci’s:
http://www.vogue.fr/defiles/automne-hiver-2012-2013-milan-gucci-2/6145/diaporama/defile-1505/8810/pag .